01 / TRACK RECORD
What have they done?
Organize company information, client relationships and selected work, distinguishing provider declarations from verified facts.
CREATIVE BUSINESS · CREESS AI
Born of Creativity.
Realized in Business.
CREative+BusinESS→CREESS
CREESS brings together CRE from Creative and ESS from Business.
Connecting creativity and business, turning professional experience into the starting point for new partnerships.
Launching November 22, 2026
Explore CREESS AI↘Make experience visible. Make informed connections.DISCOVER WHAT EXPERIENCE CAN DO ↓
01 WHAT WE ARE
An agency’s value lies in
what it hasactually delivered.
Choosing a marketing partner takes more than a pitch. We aim to make project experience, actual responsibilities and supporting evidence easier to understand—helping brands turn awareness into informed consideration.
02 / CAPABILITIES
Where is their experience relevant?
Connect projects and responsibilities to a marketing capability map, showing service areas and the experience behind them.
03 / FIT
Are they right for this brief?
Start with a specific procurement brief to help both sides discover relevant experience and have more productive conversations.
02 CAPABILITY MAP
A shared language for
a changing marketing landscape.
Eight domains and 49 capabilities provide a starting point for organizing experience. The map will evolve with industry practice, without assigning providers a permanent overall capability score.
Explore strategy, research and insight experience through the brand and business problems addressed.
Draft domain overview. The official names for domains A and H and the full 49-item list remain subject to version confirmation. Breadth of coverage does not indicate an overall capability ranking.
03 OUR FOUNDATION
From ROI Festival’s industry experience
to everyday partnership decisions.
Great work reveals possibilities. We want to help the industry understand who was behind it, what they contributed and where that experience could be relevant next.
ROI Festival
Creative work · Jury experience · Professional networks
Discover business creativity and industry practice
Discover business creativity and industry practice
→
CREESS AI
Track records · Capability mapping · Procurement fit
Bring experience into specific partnership decisions
Bring experience into specific partnership decisions
ROI Festival’s body of work and jury network are an important starting point for CREESS. Award records, expert opinions and track-record verification are presented separately, with their respective basis and scope. Organizational and authorization arrangements will be confirmed before the official launch.
04 WHERE WE ARE GOING
Organize experience today.
Connect it with the right needs tomorrow.
We start with traceable information, build professional insight over time and explore how AI can help understand procurement needs. Each step is grounded in real content and practical use.
Track Records & Capability Profiles
Structure company information, projects, roles and evidence, with sources, verification scope and update dates.
Work & Expert Networks
Let work inspire new ideas and invited experts offer informed perspectives. Personal opinions and authorized company statements are treated separately.
Procurement AI That Understands the Brief
Support procurement decisions by explaining relevant experience, requirements met and questions still to be resolved for each brief.
This roadmap describes our direction; not all features are live. Matching results do not replace the buyer’s final judgment.
05 THE FOUNDING IDEA
Valuable experience deserves
to be understood and put to work.
CREESS began with an idea: enable the cases and professional networks built around ROI Festival to create lasting value beyond the awards.
We want brands to better understand providers’ experience and help capable teams be discovered through relevant work. Connecting projects, expert insight and real needs can open up new opportunities for collaboration.
Founding statement draft, pending confirmation. The founder’s name, photograph, biography and role in relation to ROI Festival will be added once supplied.
A NEW CHAPTER FOR CREATIVE BUSINESS
Discover experience. Start a new partnership.
CREESS AI launches on November 22, 2026.
Building a foundation for clearer business information and more relevant partnerships.